Clean Data in the VNA: The Basis for AI in Enterprise Imaging | GE Heatlhcare

View the webinar recording to hear how a Vendor Neutral Archive (VNA) can create the foundation for actionable imaging data across the enterprise, and how a VNA can help clinical teams in support of their precision health and AI strategies. Discuss how data management helps build a foundation for near and long-term AI capabilities.

Learning Points:

  • Discuss how VNA can inform data management strategies
  • Compare your current functionality to emerging AI capabilities
  • Review other VNA-related initiatives such as encounter-based care for Enterprise Imaging


Aaron Hillman Headshot             
Aaron Hillman
Global Director - Vendor Neutral Archiving (VNA) Program, GE Healthcare

Aaron Hillman is the Director of Global Product Marketing for GE Healthcare’s Edison Datalogue¹ and Enterprise Imaging Analytics. He is responsible for all go-to-market activities as well as working with partners like Intel to enhance enterprise solutions like the Vendor Neutral Archive. Hillman has more than 14 years of experience in healthcare IT including experience with EMR transformation, clinical documentation solutions and patient care enabling technologies.




Rick A. Cnossen Headshot             
Rick A. Cnossen
Senior Director - Health IT and Imaging Analytics, Datacenter Solutions, Intel Corporation

Past Vice Chair Healthcare Information and Management Systems Society (HIMSS) Global Board of Directors

Rick A. Cnossen is the senior director of Health IT and Imaging Analytics for Intel’s Datacenter Solutions Group. His team is responsible to identify and develop the next generation of technology solutions to address customer needs. Previous to that, Cnossen ran several worldwide healthcare innovation centers.





Travis Frosch Headshot             
Travis Frosch
Global Data Strategy Leader GE Healthcare

Global Data Strategy Leader GE Healthcare Travis Frosch responsible for GE Healthcare’s Global Data Strategy; leading the development and execution of the company’s data acquisition to deliver industry-changing Analytics and Artificial Intelligence solutions to the market. Travis has been in the healthcare industry for 18 years, 15 of which applying analytics, business intelligence, data mining, statistics, and consulting to solve healthcare leaders, IT staff, analysts, and clinicians most significant challenges.




1. Edison Datalogue includes the following product components: Centricity Enterprise Archive, Centricity Universal Viewer ZFP client, GE XDS Registry, Centricity Clinical Gateway, Audit Trail Repository, Media Manager, ICW Master Patient Index (MPI), and Lexmark PACS Scan.

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